This year’s Epica Awards recently rounded up and the winners were given their awards. On this post, we would be listing 6 of the funniest ads. These funniest ads got the most laughs from both the jury and the audience at this year’s event. This year’s Epica’s Award held on the 21st of November at Amsterdam.
About the Epica Awards
The Epica Awards are an annual series of communication awards, created in 1987 and based in Paris, France. It aims to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. The awards are judged during the third week of November by journalists representing the trade press. This jury aims to achieve objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book and shown in the Epica on Tour showcase.
From this year’s awards, here are 6 of the funniest ads that got the most laughs from both the jury and the audience at this year’s event.
6 Funniest Ads from Around the World According to this Year’s Epica Awards
Bianco Footwear “The Lift”
Epica Award: Gold for fashion, footwear and personal accessories
A man and woman who work in the same building constantly find themselves catching the other’s eye on the elevator, but their nerves get in the way when it comes to actually breaking the ice.
Agency: Havas Worldwide
Epica Award: Gold for public interest, social
How does karma repay you for abandoning your pet? If you’re this guy, it’s during security screening at the airport.
Copenhagen Metro “Awkward Encounters”
Agency: Hjaltelin Stahl
Epica Award: Gold for transport and tourism
Anyone who’s been on public transportation will relate to these delightfully bizarre ads for the Copenhagen Metro.
Thai Health Promotion Foundation “Bok Choy”
Agency: Leo Burnett Thailand
Epica Award: Gold for public interest, health and safety
What happens when you eat vegetables that aren’t in season? This spot has some fun with a humdrum topic to promote healthy eating in Thailand.
REMA 1000 “Smart Mill”
Epica Award: Gold for humour in advertising
Technology is supposed to make our lives simpler, but this ad for a no-frills supermarket chain shows that’s often not the case.
China Airlines “Souvenirs From Travel”
Agency: Leo Burnett Taiwan
Epica Award: Silver for transport and tourism
This spot for China Airlines highlights some of the more unconventional souvenirs that can be picked up while travelling, like a marriage certificate or broken bone.
To get a full list of Epica Awards winners, please click here.
Source: Ad Week