A brand’s image is more than the brand’s logo, its tagline, and website and advertising campaigns. A brand’s image is about its personality and the impression it has on its clients. Having the right brand image is very important to the success of any business. Your brand’s image can make or break your business. To learn about why your brand’s image matters, please click here. This article will discuss ways to improve a brand’s image, your business may already have a general perception. The perception may not be bad but it isn’t great either or you might not even have a distinct brand image. Either way, this article will help you improve a brand’s image or build your brand image.
Define Your Brand’s Purpose
Defining your brand’s purpose is a building block for improving your brand’s image. You can’t improve a brand’s image without knowing what the brand’s purpose is. You need to define the ‘why’ behind your business. Why was your business created? What problem do your products and services solve? What’s the goal of your business. You need to come up with a clear and defined answer for all these questions. Once you are able to clearly define your brand’s purpose, the next step is to ensure that your brand’s purpose is clearly defined in your core messaging. Ensure every messaging that’s distributed to the public has your brand’s purpose clearly portrayed. Your brand’s purpose should also be clearly seen in the way you interact with your clients.
Improve Your Corporate Culture
Your brand’s corporate culture is another way to improve a brand’s image. To improve your brand’s image you need to work on developing a positive corporate culture. Word spreads fast, if your employees are unhappy or treated badly, your consumers will eventually hear about this and it will affect the way they view your brand. Positive work culture will attract more consumers, consumers want to work with companies who share similar value with them.
Invest in Visual Assets
Another important way to improve a brand’s image is to ensure the brand is visually appealing. Is your logo, colour palette, fonts, website, social media pages, letterheads etc. visually appealing? You have to look into this to ensure that your visual assets match your brand image and purpose.
Support Movements that Align with Your Brand Purpose
To improve a brand’s image, the brand has to ensure it doesn’t just talk the talk but also walk the walk. A great way to improve your brand’s image is to support local causes or movements that align with their brand image. If your brand is all about going green then support or start green initiatives. If your brand is about supporting and nurturing young talent, work with schools or initiatives aimed at nurturing young talent.
Own your mistakes.
No brand is perfect, even the biggest and most popular brands have made one or two mistakes in their lifetimes. But what makes these brands great, is their ability to properly handle such situations. The best way to handle brand mistakes is to admit the mistakes, correct the mistake and grow from the experience.