We are now in a digital age because of the unstoppable growth of gadgets like smartphones and tablets and of course the internet. Because of the age we are in many advertisers are moving their efforts online. Marketing tactics have changed dramatically with many people opting for digital marketing. Even though digital marketing is a very powerful marketing tactic, we can’t completely ignore older marketing tactics. These old-school marketing tactics are still very effective and should not be neglected. On this post, we would be discussing some old-school marketing tactics that still work in this digital age.
5 Old-School Marketing Tactics That Still Work
Word of Mouth
Word of mouth may be an old-school marketing tactic but it is still very relevant and effective. It will probably always be effective and relevant. People trust people, several studies have proven that people will patronize a business that has received good reviews from someone they trust. This is the foundation influencer marketing is built on. Thanks to technology there are more modern ways to do this and promote good reviews. You can ask your customer to share a post about your business on their social media pages. The foundation for using this old-school marketing tactic is to treat your customers so well, that they can’t help but gush about you. You can do this by offering discounts, incentives and of course awesome customer service.
Using signs to promote your business may seem like a very old-fashioned way to promote your business but it is still very effective. If you have a physical business then having an eye catching is sign is crucial into getting people to come into your store. A good sign helps to increase foot traffic and boost brand awareness. Hanging up signs around may seem out of date, but that doesn’t mean it isn’t effective.
Another great old-school marketing tactic that’s still effective is product demonstrations. It is a great way to engage with your customer. It gives your customers the opportunity to get to know your business on a personal level. Demos are also good because they make customers feel more comfortable when making purchasing decisions in the future. It also gives your customers the opportunity to engage with you and put a human face to your brand and its products. You just need to pick the right spot with the right crowd. You also need to ensure your demo is memorable.
Branded items are a great way to promote your business. These branded items can range from pens, books, to tote bags. They are a great way to boost brand recognition. It’s a pretty easy and quiet way to spread the word about your business.
Donate Gift Certificates or Products as Prizes
Donating products or services as a prize during local competitions is a great way to market your business. By doing this you are boosting brand awareness. You are also shining a positive spotlight on your brand because it shows a commitment to the community.