5 Brilliant Ways to Market Your Business on a Budget


For your business to grow, you need to market your brand but marketing can seem very expensive especially for small businesses and startups. Luckily for small businesses and startups, there are cheaper but very effective ways to market a business. On today’s post, we would discuss some brilliant ways to market your business on a budget. You don’t have to break the bank to catch the attention of your target audience. With these techniques, you will catch the attention of you consumers and turn them to loyal customers.

Email Newsletters

Sending regular email newsletters are a great way to connect with your existing customers and potential clients. With email newsletters, you can call your customers to action with the type of content you distribute. You have to beware of not sending out too much promotional content, so as not to spam them. When sending out email newsletters ensure that you create content with value. The great thing about newsletters is that you can send them out with little or no cost. Many email marketing services have free options for small business. Like MailChimp offers a free service for fewer than 2,000 subscribers. With services like this, you can effectively market your business on a budget.

Create Valuable Content on Your Blog

As a small business owner it is important you have a blog for your business. This is the foundation of your marketing efforts. This is a great way to market your business on a budget and to connect with your target base. Just like newsletters, it is important you create valuable content. The content you create has to capture the needs and interest of your target audience. By creating valuable content you are also building your brand’s credibility.

Partner with other Business

As they say, no man is an island, the same principle can apply to businesses too. Partnering with other business is a brilliant way to market your business on a budget. When looking for businesses to partner with, look for businesses that offer complementary services but are still relevant to your industry. For example, a software company can partner with a hardware company or caterer can partner with a party planner

Social Media

Social media marketing isn’t as expensive as people think, with a small fraction of what big brands spend, small brands can effectively market their business. It gives you access to a huge pool of people. When you are starting you may not necessarily need to use promoted ads. If your content is engaging and entertaining, you can build a steady and loyal follower base. Social media is a very easy and brilliant way to market your business on a budget.

Guerrilla Marketing

 Guerrilla marketing is a great way to market your business on a budget. It is basically an unconventional way to market your business on a low budget. Guerrilla marketing is always attention grabbing and very unconventional. Some examples of basic but effective guerrilla marketing techniques include:

  • Placing artwork on streets or sidewalks
  • Flash mobs
  • Treasure Hunts


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