Social media is a very powerful marketing tool which gives brands access to millions of people. With a great social media strategy brands can form authentic connections with consumers turning them to loyal customers. On today’s post, we would talk about some brands which have a great social media strategy. We would talk about what they are doing right, we hope to learn from their strategies to see how we can incorporate it into our own businesses.
What makes Wendy’s strategy a great social media strategy is the fact that it has a lot of personalit. Wendy’s social media pages most especially its Twitter account isn’t your run of the mill business account. It’s full of a lot of sarcastic and funny interactions. They also stay on top of current events and pop culture events. They incorporate all these events into their social media interactions. Wendy’s social media page also has great customer service and seasonal posts.
Lego’s is another brand with a really great social media strategy. You will think the account will only appeal to kids but it is really engaging for adults too. They also incorporate pop culture with their posts and interactions. They are known to imitate popular familiar social tropes by adding their own fun but the
Oreo is another brand that you will think will only appeal to kids but has a great social media strategy that also appeals to adults. What makes Oreo’s social media strategy so great is its videos, their videos are really engaging. They have funny videos which show how different people react when they get their hands on an Oreo treat. They also have little snack hacks on fun and unexpected ways to enjoy Oreos. Their great social media strategy is great for driving engagements and sales.
Airbnb has a really great social media strategy, social media has played an important role in helping the brand grow. What makes Airbnb’s social media strategy so great is how engaging it is. They share information and host tips on their pages but they also ask fun questions that engage their followers. They also encourage their followers to share their Airbnb stories, which has created a very committed and authentic user base who have a sense of camaraderie.
The retail brand also has a really great social media strategy. What makes Target’s social media strategy so great is its activities on Pinterest. Like most brand’s they share videos, great content and provide great customer service on the social media pages. But their activities on Pinterest is what makes their social media strategy so great. Seeing as the brand as a lot of products to cover and promote on social media. They use Pinterest boards to help narrow things down. They have a lot of fun boards which helps the brand drive engagements and sales.