Times change and brands must also change with them to ensure they stay relevant. There are numerous reasons why brands rebrand or revitalize their image. They may rebrand because of mergers or acquisitions, negative publicity, legal problems etc. We won’t be focusing on these aforementioned reasons in this post. This post is going to discuss simple ways to revitalize your brand. It will focus on simple ways that will help brands recapture the attention of their customers.
Recreate Your Products
A great place to start when you want to you
Redefine Your Target Audience
You might see start to see a decline in interest from your target audience or a decline in the level of value your product can offer to your current TA. Instead of throwing in the towel this is a great opportunity to revitalize your brand by redefining your target audience. Think about which other demographics can benefit from your products and services. Still using the gym example, if your former target audience were men between the ages 18 to 30. You can change your TA to mothers who are trying to get regain their bodies
Change what it looks like
When you seek to revitalize your brand, doing something as simple as changing the appearance of the product or message imagery can help change the perception of the brand and its products.
Change your Distribution Channel
Another way to revitalize your brand is to change the way it is distributed. It is highly effective and very transformative. For example how eBooks have revolutionized the way we read books and magazines. Making books more accessible through phones and tablets have made it easier for people to buy books.