2019 has been a great year for Wieden + Kennedy. The agency was able to push out some phenomenal and very unique work that made them stand out in the industry. This year the agency was named the U.S creative agency of record for McDonald’s. This was a major win for the agency and it made the industry stand up and take notice of them. In 2019, Wieden + Kennedy also won Adweek’s U.S. Agency of the Year. In this post, we will discuss 3 campaigns from Wieden + Kennedy that illustrate the agency’s consistent creative brilliance in 2019.
3 Campaigns That Illustrate Wieden + Kennedy’s Consistent Creative Brilliance in 2019
HBO | The Inspiration Room
Celebrating Women’s History Month, this experiential campaign collected journal entries from women across America—including the network’s stars like Lena Dunham, Issa Rae and Lisa Joy—and built a public space for their authentic, unedited voices to be heard. In addition to nightly discussions, spoken word performances, podcasts and other events, some of the journals were turned into videos read by other HBO stars like Susie Essman, Dominique Fishback and Poorna Jagannathan.
Nike | Dream Further & Never Stop Winning
This year’s Women’s World Cup stopped the sports world for a month. Most Americans, even casual fans, know about the likes of Megan Rapinoe and Alex Morgan. But Nike and W+K Portland introduced the tournament with an electrifying film that featured some of soccer’s biggest stars. A continuation of the “Dream Crazy” campaign, “Dream Further” is 3 minutes of adrenaline and inspiration, no matter one’s gender.
Bud Light (With HBO) | Joust
W+K delivered one of the most shocking SuperBowl ads in history. For the Superbowl W+K linked up Bud Light and HBO. They collaborated with W+K and Droga5. The partnership is an exceedingly rare phenomenon in the agency world and it resulted in an incredible crossover of two brands that was a legitimate surprise.
While that ad was a standout, the agency and beer behemoth rolled out another Super Bowl campaign focusing on the fact that Bud Light doesn’t brew its beer with corn syrup which ended up ruffling more than a few feathers. It was a bold move to poke at competitors and one that took on a life of its own.
These are just some of the many amazing campaigns that showcased how phenomenal and brilliant W+K is.
Source: Ad Week