Oraimo, a leading premium smart accessories company in Nigeria recently unveiled music giant Innocent Idibia popularly known as 2Face as its first and official brand ambassador. Oraimo is a smart premium, mobile accessories brand. It is part of the Transsion family. Its products are smartly designed to improve efficiency in communications, productivity and ease of use.
The company’s key products range includes power bank, headset, necklace, fit bands, USB cords, phone chargers, car chargers and other. 2Face will be the brand’s official brand ambassador and he would help the brand promote its product range.
2face Becomes Oraimo Brand Ambassador
Oraimo made the announcement at The Providence by Mantis in Ikeja GRA, Lagos. Apart from the brand ambassador announcement, the brand also unveiled a thematic campaign called “Be the King”. The campaign aims to raise the company’s brand imagery and drive uptake of its products. 2Face will be a part of the campaign, helping the brand promote the campaign. According to Oraimo, they signed the music giant as part of its strategic approach to posturing the brand as premium, locally authentic and relevant to a young upwardly mobile audience.
They also used the unveiling ceremony as an opportunity to launch a new necklace- King of Gbedu into the market. The king of Gbedu necklace was presented to the new brand ambassador 2Face. The King Gbedu necklace has over 310 hours battery life with 2face signature on it. It will also be featured in the “Be the King” campaign.
Oraimo Speaks on the Brand, Brand Ambassador Announcement and Its Product Range
The West Africa Zone 1 Manager, Ilesanmi Oladunni of Oraimo spoke during the unveiling ceremony. When he spoke on the brand, he talked about how they always wanted to do something different that can change people’s lives. They seek to change people’s lives so that they can explore the wonderful world. Their solution to this wish was to create smart accessories which will enable their customers to keep exploring.
He also spoke on the campaign theme, stating that it speaks directly to the consumer who is thriving for self-fulfilment. According to him, consumer aspiration for self-actualization and growth requires the right tools and support for it to be attained.
“When you desire to rule the world, Oraimo’s power bank with high capacity and fast charging time gives you continuous confidence. When you desire communication and listening, Oraimo produces top-quality earphones with premium sound and bass. We want to be part of the journey of every Nigerian from earphone to power bank, battery, charger, speaker, memory card, smartwatch, and Bluetooth devices,” Oladunni.
He also explained that choosing 2Face as their brand ambassador was a match in heaven seeing as they share similar values.
2Face Speaks on His Appointment
2Face stated that he felt honoured to be picked as the brand ambassador of the premium brand. He stated that he will do everything possible to promote its range of products.