1000 Smiles: Maltina Launches New Campaign


Maltina one of Nigeria’s top nourishing malt drinks recently launched a new campaign called 1000 smiles. Maltina launched the 1000 smile campaign in partnership with Noble Igwe.

1000 Smiles: Maltina Launches New Campaign
Source: Thisdaylive

What is the 1000 Smiles Campaign about?

The 1000 smiles campaign by Maltina is aimed at capturing 1000 genuine smiles across the whole of Nigeria. The 1000 smiles campaign will see Noble Igwe who is a publicist and media practitioner capture smiles of everyday Nigerians.  The inspiration for the campaign came from the thought that a smile can change the world. In the statement by Maltina announcing the campaign, the representative shared that the campaign idea spurred from the thought that a smile can change the world. In the statement, Maltina shares its belief that a smile, is easy, free and is known to solve problems.

The campaign will see Noble Igwe touring round Nigeria trying to capture a 1000 smiles, as he documents the smiles, Nobel Igwe will giving out Maltina cans to people across Nigeria. The campaign will see also both the Maltina brand and Noble Igwe production team gathering content by taking photographs and videos of people giving reasons to smile and stay happy. The 1000 smiles campaign is definitely in line with the brand’s essence which is sharing happiness. Maltina’s 1000 smiles campaign will definitely be fun-filled and adventurous.

About Noble Igwe

Noble Igwe is a publicist and media practitioner, he is also a blogger, and the founder and Chief Executive Officer of 360 Group. Apart from Maltina, Noble Igwe has also represented other top brands in Nigeria. He was recently named the brand ambassador for the upscale restaurant Casper & Gambini’s. He was also named a brand influencer for Remy Martins and he is also the fashion ambassador for Payporte.

About Maltina

Maltina is one of Nigeria’s leading malt drinks. It is produced by Nigerian Breweries Plc. It is a smooth, nourishing malt drink with complete richness. Maltina was launched as a food supplement in 1976. The drink is fortified with Vitamins Calcium for healthy families.


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