Axe and Marvel recently partnered to create a new campaign. The campaign involves the two brands creating a new set of superheroes. The set of superheroes are called the Fresh Men. Axe and Marvel’s the Fresh Men heroes were created to draw teen’s attention have to Axe’s Ice Chill products. The Fresh Men: Axe and Marvel Create Heroes for Fragrant Fandom Axe worked with the Marvel to develop the new set...



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